Why “Click Here” Is Not the Best Choice for Website Links
“Click here.” You have probably seen those two words thousands of times online. You might even have them scattered throughout your own website. For years,…
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The Traverse Web Blog
Explore practical web design tips, WordPress insights, organic SEO strategies, and website advice from Traverse Web. We're sharing ideas to help businesses throughout Northern Michigan and beyond build a stronger online presence.
Why Isn’t My Business Showing Up on Google?
You have a website. Your business is legitimate. You offer a service people are searching for. So you type something into Google that seems completely…
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What Should You Give Your Web Designer Before a New Website Project?
You have decided it is time for a new website. Maybe your current site is showing its age. Maybe your business has changed and the…
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Why White Space Is a Good Thing in Web Design
When you are building a website, it can be tempting to fill every available space. Another photo could go here. Maybe another button there. We…
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What Should a Small Business Website Include?
A small business website does not need to be huge or complicated to be effective. It does, however, need to answer the questions your customers…
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Website Hosting Explained in Plain English
Website hosting is one of those things most business owners know they need, but are not always sure how it actually works or what it…
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Why Website Backups Matter More Than You Think
Most business owners do not think about website backups. Everything is working, the site is live, and there is no reason to worry. Until something…
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What SEO Does NOT Do
After talking about what SEO is, it helps to talk about what it is not. A lot of frustration around SEO comes from expectations that…
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What Is SEO, and Do You Actually Need It?
This is one of the most common questions we get. “What is SEO?” “Do you do SEO?” The honest answer is, SEO can mean a…
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