Blog

WordPress User Roles Explained: Why Access Levels Matter More Than You Think Traverse Web designs websites on a WordPress platform using a custom theme. One of the many built-in features of WordPress is its user role management system, which determines exactly what each user can (and cannot) do on your website. Understanding WordPress user roles is essential for anyone who owns or manages a website. Giving someone too much access… Read More »

Your Online Presence Matters In today’s digital-first world, having a website is no longer a luxury—it’s a baseline requirement for doing business. Nearly 99% of consumers use the internet to research and discover local businesses, and if you’re not present, you’re essentially invisible. Even more telling, 81% of potential customers look up a company online before ever reaching out. Right now, about 73% of small businesses have a website, leaving… Read More »

Why Local Businesses Choose Us Over the “Free” Website builders In our previous article, Free Website Builders vs. Custom Web Design, we broke down the key differences between DIY website builders and working with a professional designer — what each can do, how they compare, and how to decide what best fits your business needs. If you missed it, you can read it here: Free Website Builders vs Custom Web… Read More »

What Your Business Needs Are you trying to decide whether to use a free website-builder or hire a professional designer/developer? Before choosing, think carefully about what your website needs to do for your business — and whether you’ll be comfortable with the trade-offs each option brings. What is a website builder? A website builder is a drag-and-drop online platform that lets you build your own site without needing to know HTML,… Read More »

Secure, Reliable Hosting Made Simple Everyone knows what a website is, but did you know your site needs to be hosted on a server to be seen online? Many companies, both local and national, provide hosting—but not all plans are created equal. In October, we shared an article titled “The Hidden Power of Good Website Hosting” where we explored different types of hosting and what to look for. We highlighted… Read More »

Does It Really Matter Where You Host Your Website? Absolutely. Yes—it really does. Your hosting provider can make or break your website’s performance, SEO, and security. Think of it like building a house: even the most beautiful home won’t last long on unstable ground. The same goes for your website—without solid hosting, cracks will start to show sooner or later. Those cracks might look like slow page loads, downtime, limited… Read More »

If you’ve ever wondered how your website actually shows up online, the answer is hosting. Without it, your site is just a collection of files sitting on your computer. Hosting takes those files and places them on a server connected to the internet, so when someone types in your domain name, your website loads on their screen. Think of hosting as the home for your website—it’s where all the files,… Read More »

  Content strategy is a trending concept that takes many shapes and meanings. It can define the content you create on your website’s core pages, the types of content you write and publish on your blog, or what forms of content you produce and share on social media. In general terms, content strategy an overarching way of defining the type of content your producing (i.e. blog posts, photos, infographics, videos,… Read More »

Like any organization, local businesses in particular have a lot of options when it comes to advertising and marketing. While there’s no question that Internet marketing is one of the most effective avenues, many business owners still struggle with where to invest their marketing dollars.   Deciding between digital platforms doesn’t have to be complicated. While there are many avenues a local business can take – such as Facebook ads,… Read More »

From search engine optimization (SEO) to conversion rate optimization (CRO), the initial stages of web development lay the groundwork for success. Unfortunately, many vital SEO and CRO elements of web development go overlooked. As a result, businesses scramble to clean-up code, optimize meta data, implement Schema, and address important components that should have been taken care of pre-launch.   Whether your optimizing an existing website or building anew, below we… Read More »