Hiring a Web Designer? Ask These Questions First
Questions to Ask Before Hiring a Web Designer Hiring the right web design team is one of the most important decisions you’ll make for your…
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The Traverse Web Blog
Explore practical web design tips, WordPress insights, organic SEO strategies, and website advice from Traverse Web. We're sharing ideas to help businesses throughout Northern Michigan and beyond build a stronger online presence.
Protect Your Website: A Simple Guide to WordPress User Roles
WordPress User Roles Explained: Why Access Levels Matter More Than You Think Traverse Web designs websites on a WordPress platform using a custom theme. One…
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Do I Really Need a Website in 2025? (Spoiler: Yes, You Absolutely Do)
Your Online Presence Matters In today’s digital-first world, having a website is no longer a luxury, it’s a baseline requirement for doing business. Nearly 99%…
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The Real Cost of Free Website Builders
Why Local Businesses Choose Us Over the “Free” Website builders In our previous article, Free Website Builders vs. Custom Web Design, we broke down the…
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Free Website Builders vs. Custom Web Design
What Your Business Needs Are you trying to decide whether to use a free website-builder or hire a professional designer/developer? Before choosing, think carefully about what…
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The Traverse Web Difference
Secure, Reliable Hosting Made Simple Everyone knows what a website is, but did you know your site needs to be hosted on a server to…
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The Hidden Power of Good Website Hosting
Does It Really Matter Where You Host Your Website? Absolutely. Yes—it really does. Your hosting provider can make or break your website’s performance, SEO, and…
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Why Website Hosting Matters—and How Traverse Web Does It Better
If you’ve ever wondered how your website actually shows up online, the answer is hosting. Without it, your site is just a collection of files…
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How to Create a Digital Content Strategy and Harvest More Website Traffic
Content strategy is a trending concept that takes many shapes and meanings. It can define the content you create on your website’s core pages,…
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