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When you are building a website, it can be tempting to fill every available space. Another photo could go here. Maybe another button there. We should probably mention this service too. And while we are at it, there is just enough room for one more testimonial. Before long, the page is packed. At Traverse Web, we believe what you leave out of a website can be just as important as… Read More »

A small business website does not need to be huge or complicated to be effective. It does, however, need to answer the questions your customers are likely to have. Think about what happens when someone hears about your business for the first time. Maybe a friend recommends you. Maybe they see your name on a sign, find you through Google, or come across your business on social media. What do… Read More »