February 15, 2026 at 5:23 am
The Short Answer: You Need Both Social media is an incredibly powerful tool. It is where many customers discover businesses, watch videos, read reviews, and decide who they want to learn more about. But social media has not replaced websites. It has changed how people use them. Today, social media helps people find your business. Your website helps them decide if they trust your business. The strongest marketing strategy today… Read More »
February 1, 2026 at 5:48 am
WordPress powers millions of websites because it’s flexible, reliable, and well supported. Most of the time, it just works. But when something goes wrong, it can feel sudden and confusing. A site that was fine yesterday may suddenly be slow, show errors, or stop loading altogether — sometimes with nothing more than a blank white screen. The good news? WordPress sites don’t usually break at random. There are common, preventable… Read More »
January 15, 2026 at 5:56 am
Questions to Ask Before Hiring a Web Designer Hiring the right web design team is one of the most important decisions you’ll make for your business or organization. Your website is often the first impression customers have of you—and for small businesses, where more than half outsource their web design needs, choosing wisely matters more than ever. A great website should be creative, easy to use, innovative, and practical. But… Read More »
January 1, 2026 at 5:59 am
WordPress User Roles Explained: Why Access Levels Matter More Than You Think Traverse Web designs websites on a WordPress platform using a custom theme. One of the many built-in features of WordPress is its user role management system, which determines exactly what each user can (and cannot) do on your website. Understanding WordPress user roles is essential for anyone who owns or manages a website. Giving someone too much access… Read More »
December 15, 2025 at 6:35 am
Your Online Presence Matters In today’s digital-first world, having a website is no longer a luxury—it’s a baseline requirement for doing business. Nearly 99% of consumers use the internet to research and discover local businesses, and if you’re not present, you’re essentially invisible. Even more telling, 81% of potential customers look up a company online before ever reaching out. Right now, about 73% of small businesses have a website, leaving… Read More »
December 1, 2025 at 6:03 am
Why Local Businesses Choose Us Over the “Free” Website builders In our previous article, Free Website Builders vs. Custom Web Design, we broke down the key differences between DIY website builders and working with a professional designer — what each can do, how they compare, and how to decide what best fits your business needs. If you missed it, you can read it here: Free Website Builders vs Custom Web… Read More »
March 29, 2017 at 12:48 pm
Whether it’s a brand new site or a re-design project, SEO is all too often secondary to web design. And it’s an unfortunate situation when traffic plummets as a result of making a site look pretty. But smart web designers know that performance should never be sacrificed as a result of aesthetics. These professionals are also adept to employ the right SEO-friendly web design techniques to ensure the ball… Read More »