Web Design

Do I Really Need a Website in 2025? (Spoiler: Yes, You Absolutely Do)

A website is essential for business success in 2025. Discover why your online presence matters and how Traverse Web makes websites simple and affordable.

Your Online Presence Matters In today’s digital-first world, having a website is no longer a luxury—it’s a baseline requirement for doing business. Nearly 99% of consumers use the internet to research and discover local businesses, and if you’re not present, you’re essentially invisible. Even more telling, 81% of potential customers look up a company online before ever reaching out. Right now, about 73% of small businesses have a website, leaving… Read More »


The Real Cost of Free Website Builders

A side-by-side comparison of Traverse Web vs. DIY website builders, highlighting customer service, updates, hosting, and real support.

Why Local Businesses Choose Us Over the “Free” Website builders In our previous article, Free Website Builders vs. Custom Web Design, we broke down the key differences between DIY website builders and working with a professional designer — what each can do, how they compare, and how to decide what best fits your business needs. If you missed it, you can read it here: Free Website Builders vs Custom Web… Read More »


SEO-friendly Web Design: 5 Elements Where Most Sites Drop The Ball

Whether it’s a brand new site or a re-design project, SEO is all too often secondary to web design. And it’s an unfortunate situation when traffic plummets as a result of making a site look pretty. But smart web designers know that performance should never be sacrificed as a result of aesthetics. These professionals are also adept to employ the right SEO-friendly web design techniques to ensure the ball doesn’t… Read More »