Web Development

The Real Cost of Free Website Builders

A side-by-side comparison of Traverse Web vs. DIY website builders, highlighting customer service, updates, hosting, and real support.

Why Local Businesses Choose Us Over the “Free” Website builders In our previous article, Free Website Builders vs. Custom Web Design, we broke down the key differences between DIY website builders and working with a professional designer — what each can do, how they compare, and how to decide what best fits your business needs. If you missed it, you can read it here: Free Website Builders vs Custom Web… Read More »


Free Website Builders vs. Custom Web Design

Wondering if a free website builder or a custom website is right for your business? Discover the pros, cons & what to choose.

What Your Business Needs Are you trying to decide whether to use a free website-builder or hire a professional designer/developer? Before choosing, think carefully about what your website needs to do for your business — and whether you’ll be comfortable with the trade-offs each option brings. What is a website builder? A website builder is a drag-and-drop online platform that lets you build your own site without needing to know HTML,… Read More »


6 Web Development Strategies for Highly-Optimized Websites

From search engine optimization (SEO) to conversion rate optimization (CRO), the initial stages of web development lay the groundwork for success. Unfortunately, many vital SEO and CRO elements of web development go overlooked. As a result, businesses scramble to clean-up code, optimize meta data, implement Schema, and address important components that should have been taken care of pre-launch. Whether your optimizing an existing website or building anew, below we underscore… Read More »